Second life for household linen

Services:
Online platforms, WMS, RMS, TMS, Dashboards
Launch year:
2023
Website: https: //secondemain.le-jacquard-francais.com/


A century-old brand at the cutting edge!

Founded in 1888 in Gérardmer, Vosges, under the name "Établissements Nathan Lévy", Le Jacquard Français has distinguished itself as a renowned French brand specializing in the creation of high-quality table, kitchen, bath and beach linens.

In 2023, Le Jacquard Français broke new ground by introducing a pioneering second-life initiative, offering customers the unique opportunity to buy and resell the brand's tablecloths and table runners. This move positioned Le Jacquard Français as the pioneer in the linen sector to adopt a circular economy approach, an initiative widely acclaimed by its customers.

To support this initiative effectively, the company opted for Lizee's SaaS technology solution, guaranteeing the reliability and ease of use of its second-life service. This innovation makes Le Jacquard Français products more accessible to a wide range of budgets, and encourages sustainable consumption by extending product life and promoting a more ethical way of consuming.

This second-life offer is fueled by an online "Take-back program", which allows customers to return their items in exchange for vouchers that can be used on the e-commerce site as well as in the brand's physical stores, ensuring a seamless, omnichannel shopping experience.

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