Enterprise business case

How Decathlon successfully launched rental

rental
sport equipment
retailer
outdoor equipment

Because Decathlon's mission is "to sustainably make the pleasure and benefits of sport accessible to the many", their priority is to build the infrastructure for supporting circular models. Running successfully already second-hand and repair offers, they started with “rental date-to-date” for investigating rental models. They have been testing and deploying solutions with Lizee since 2019.

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Scope of the rental offer

The ultimate ambition and goal of the Decathlonians

70% of Decathlon’s environmental impact comes from their products. This is the opportunity to reduce their footprint per product with a rental model, while learning to design better and more responsible products.

"We have a strong societal responsibility because we create products that drain resources and that make waste. The legal framework can change rapidly and oblige us to shift to the economy of use. That's why one of our commitments is to develop and sharpen the offer today. If re-commerce can represent between 10 to 20% of our turnover by 2026, we will be satisfied."

As a reminder, Decathlon worldwide has approximately a 12 billion euro in turnover per year.

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Discover in this e-book
the lessons learned by Decathlon.

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Business insights

Making impact through a try & learn journey

"While our main challenge remains to align teams as one team with precise goals and distinct roles, our second challenge is the journey we are embracing - learning from the clients' experiences - learning by practice and adjusting the offer as we progress, our third challenge is to solve obstacles on the road to scaling the POC and test to full deployment of rental into our omnichannel mix.

It's a real journey where Lizee is the enabler thanks to its expertise and software technology."

Replay the decathlon webinar

Grow your margin per piece

Rent it out multiple times instead of only one transaction

Extend your customer lifetime value

When the transaction is done, the journey begins.

The floor is yours.

Grow your e-commerce ROI

Generate new revenue streams with these new business models

Grow your margin per piece

Rent it out multiple times instead of only one transaction

Extend your customer lifetime value

When the transaction is done, the journey begins.

The floor is yours.

KPI #1 The net promotor score

Our client and our collaborators' satisfaction is priority. What we do must answer their needs.

KPI #2 The margin per piece

Revenue, net income, asset turnover. We invest our financial assets in rotation to discover profitability scenarios.

KPI #3 The CO2eq for this margin

All externalities need to be measured including design, sales, store and warehouse operations and transport.

KPI #4 Decrease the footprint of products

Refurbishing challenges our engineers to design products that are more durable, more repairable and therefore more responsible.

In this brochure you will learn about:

  • What implementation challenges Decathlon faced,
  • What Lizee offers as a partner in implementing a rental offer model,
  • Which KPIs, business & sustainability objectives they are addressing.

“Our shareholders haven’t given us a blank check to reduce growth. So we must find a solution that offers the possibility of a more fertile and regenerative growth. When we have 70% of impact linked to our products, it is crucial to address this economy of use.”

Yann Carré, Lead Rent & Lease, Decathlon

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