From selling to renting

We enable brands and retailers to adapt their businesses to the shift in consumer behavior with circular rental models.

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Lizee rental software

They trust us

Delsey Paris
Galeries Lafayette
VF corporation

Our vision

Building a more sustainable retail industry

We want to mitigate the environmental impact of retail as it is today one of the most polluting industries in the world.

Consumers are already responding to this issue by shifting their consumption habits. Brands and retailers need to act now !

How? By joining circular economy and exploring new circular business models like rental.

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Launch, manage and scale

Lizee Rental Lab

Testing rental shouldn't become a complicated IT project. We make it easy and hassle free.



to choose from: subscription, date-to date or on-demand rental

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from project idea to launch thanks to our fast go-to-market approach

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your margins and allow multiple uses of the same product

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What we provide

We cover everything you need

There are several challenges when starting a rental service:

the ecommerce site needs to be optimized for renting

handling picking, packing, shipping and payments for rented products

quality check for returned products


We take care all of this, all you need to do is to pick your products for rental !

See the studies

Business case

An outdoor jacket

Consider this: by renting the same product over and over again, essentially it's like selling your product at least three times.

Classic selling model

Cost of good
10 - 20€
Sold once
Gross Profit

Lizee selling model

Cost of good
10 - 20€
Can be rented 8x
39 x 8 = 312€
Gross Profit
+ 200 %
in gross profit

They made it circular

Jean-Sébastien Tronchon

"Lizee has been a true accelerator for Decathlon going toward rentals. Thanks to Lizee's eCommerce and logistics solution, in less then 2 months we went live with our first dedicated website for rentals. 2 months after our go-live, we already exceed our objectives with daily orders and amazing customer feedback."

CSR at Decathlon

Decathlon logo

Barruch Ben-Zekry

"At VF, we’re committed to leading our industry into a more sustainable future, which includes a focus on circular business models. Renting product is one of the more profitable and sustainable models out there, but few enablers existed in the market to support our European go-to-market efforts. Thanks to Lizee we were able to accelerate our go-to-market and released our first rental offering for the Kipling brand in just a few months after kicking off the project. They handle the eCommerce and reverse logistics for us so we can focus on our core activities: producing amazing products for our consumers."

New Business Models at VF Corporation

VF Corporation logo

They talk about us

Ellen MacArthur Fondation
Les echos
The Optimist Daily

Ready to kickstart your rental business?

Get in touch and let us know!

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