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Customer loyalty in retail: going beyond conventional strategies

In a competitive market, attracting new customers is significantly more expensive than retaining existing ones. Yet many retailers focus their efforts on acquisition rather than retention. Let's take a look at effective loyalty strategies and an innovative approach that's gaining ground. The pillars of customer loyalty Engagement

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4PL: The future of logistics in the circular economy

The circular economy is becoming an essential business model for companies concerned about their environmental impact and long-term profitability. At the heart of this transition lies a crucial element: logistics. Understanding 4PL 4PL, or Fourth-Party Logistics, represents a significant evolution in the field of logistics.

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