Rental and second-hand for Maje

retail clothing rental maje lizee

Online platforms, WMS, RMS, TMS, Dashboards
Launch year:
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Maje, the famous ready-to-wear brand, has launched a dress rental offer in 2021, as well as the possibility in 2022 of buying or reselling products from this iconic brand. Maje has become the first major player in the ready-to-wear sector to offer the two circular economy solutions so popular with customers.

The company chose Lizee's SaaS technology to ensure the reliability and ease of use of its rental and second-hand services.

These two innovative offers from Maje have been a great success with customers. Maje products, renowned for their high quality and elegance, are now accessible for a wider variety of events and budgets thanks to rental. What's more, the possibility of buying and reselling Maje products helps extend their lifespan and contributes to more responsible consumption.

To facilitate the customer's shopping experience, Maje offers a fitting service for rental customers. And to boost the second-hand offer, Maje has set up an online "Take-back" program, enabling customers to return their clothes in exchange for vouchers to be used on all channels (rental, second-hand, e-commerce, boutique). True omnichannel functionality!

In short, Maje has succeeded in offering an innovative range of rental dresses and second-hand items, while preserving the quality of its products.


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